Our story
We measure opinion with scientific integrity
A Saudi firm specialized in public opinion research and polling — we turn people’s voices into reliable data that leads to better decisions.
About us
World-class research standards with deep local understanding
Public Opinion Research & Polling Co. was founded in Riyadh to fill a real gap in the Saudi market: the need for a national center of expertise that measures public opinion with rigorous scientific tools while understanding the particularities of Saudi and Gulf society and its cultural context.
We serve government entities in measuring citizen satisfaction and evaluating public policy, major companies in understanding their markets and customers, and researchers and media with methodical studies they can build on — all with full commitment to confidentiality, neutrality and statistical accuracy.
What sets us apart is not the tools alone but our specialization in the Saudi and Gulf context: representative samples that reflect the diversity of society, wording that respects language and culture, and analysis that reads the numbers with a local understanding that cross-border firms do not have.
Our vision
To be the leading reference for measuring public opinion in the Kingdom and the Gulf, and the center of expertise decision-makers trust when they want to hear people’s voices as they truly are.
Our mission
To enable government and private entities to make decisions based on real data, through polls and studies run with scientific methodology and integrity that never flatters.
Our values
What guides our work
Scientific integrity
We publish what the data says, not what it is expected to say — neutrality is the condition of our existence.
Methodological rigor
Representative samples, tested instruments, and analysis in line with international AAPOR standards.
Full confidentiality
The data of our clients and poll participants is protected by the highest privacy standards.
Lasting partnership
We do not hand over a report and walk away — we stay with our clients until findings become decisions.
The research legacy of Dr. Abdullah Al-Khalifah
Our work rests on a solid academic legacy embodied in the Dr. Abdullah Al-Khalifah Library, home to more than 4,800 scholarly references (3,477 books and 1,353 research papers) in the social, human, economic and security sciences — a knowledge base that supports every study we publish and opens its doors to researchers and specialists.